Insights on CRE Marketing, Research & Search Visibility
Practical guides for brokerages, investors and CRE firms, written by the team behind DeshTek.
What Is an Offering Memorandum in Commercial Real Estate?
An offering memorandum (OM) is the document a seller's broker uses to market a commercial property to prospective buyers. It combines a property description, location and market overview, and a financial summary, so a buyer can…
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What Is Lease Abstraction and Why Does It Matter?
Lease abstraction is the process of reading a commercial lease, and its amendments, and summarizing the key terms in a consistent, structured format. The resulting lease…
Read article →ResearchHow to Find Who Owns a Commercial Property
To find the owner of a commercial property, start with the county assessor or recorder's records for the recorded owner, then trace any LLC or trust through the state…
Read article →SEO & AEOAEO vs SEO vs GEO: What Commercial Real Estate Firms Need to Know
SEO (search engine optimization) helps your pages rank in search results. AEO (answer engine optimization) helps your content be used as a direct answer, and GEO…
Read article →Market ReportsHow to Build a Quarterly CRE Market Report That Gets Read
A quarterly CRE market report summarizes rents, vacancy, absorption, construction and sales activity for a market and asset class, with charts and short commentary.…
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