🌐 SEO & AEO Strategy
Search and Answer Engine Optimization so your brand ranks where investors, tenants and businesses look online, in Google and in AI answers.
Why it matters
People increasingly get answers from AI assistants as well as search results. Traditional SEO gets pages ranked, and answer engine optimization (AEO) makes your content easy for assistants like ChatGPT, Perplexity and Google's AI features to quote and cite. Both start with the same foundation: clear content, crawlable pages, structured data and consistent facts about who you are.
What's included
- SEO audit and roadmap covering technical health, content gaps and on-page fixes
- Structured data (schema.org) so search and AI systems understand your business
- Answer-focused content and FAQs written to be quoted
- Crawlability for search and AI bots, including robots.txt, sitemaps and llms.txt
- Ongoing tracking of rankings and reporting each month
Who it's for
Brokerages, CRE firms and any business whose website should be found by investors, tenants and buyers, including through AI assistants.
How we work
- Discovery & Scope — We learn your brokerage, assets and target audience, and agree scope and format before work starts.
- Research & Strategy — Market data, owner research and comp analysis form the factual groundwork.
- Create & Design — Deliverables are designed to your brand guidelines: templates, colors and fonts.
- Launch & Optimize — We deliver, then track what works and iterate. Standard deliverables have a 24-hour turnaround.
Frequently asked questions
What is AEO?
Answer Engine Optimization is the practice of structuring content so AI assistants and answer engines can understand it and cite it in their responses.
How is AEO different from SEO?
SEO aims to rank pages in search results. AEO aims to have your content used as the answer. They share fundamentals like clear content and structured data.
What is GEO?
Generative Engine Optimization focuses on visibility inside generative AI answers. In practice it overlaps heavily with AEO: authoritative content, structured data and crawler access.
Is this only for real estate?
No. The approach works for any industry. DeshTek applies it to CRE and to businesses in other sectors.
Talk to DeshTek
Share your project and we will confirm scope, format and timing.